Dutch government proposed a law which prohibits the ownership of cats and dogs with external characteristics that are harmful to the animal. The ban was announced on January 21 by the Minister of Agriculture, Nature and Food Quality (Piet Adema). Using immages of these animals for advertising and social media promotion will be prohibited as
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In a joint campaign animal welfare organisations and vets are launching a large consumer-oriented campaign, calling people to refrain from buying an flat faced dog that does not meet the breed characteristics set out by law. Dogs with a flat face such as the pug and the English and French bulldog are very popular, but
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In 2021, the Norwegian Society for Protection of Animals (NSPCA) launched a formal lawsuit against the Norwegian Kennel Club (NKK), two breed clubs, and six individual breeders over violation of the breeding section in the Animal Welfare Act section 25. The case was carefully considered by an experienced district court judge and two co-judges who
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Recently, a growing number of major British consumer brands have begun to use flat-faced animals in their marketing and advertising. They indirectly contribute to the over-popularization of these animals and, as a result, the extreme demand for flat-faced breeds. Blue Cross* launched the #EndTheTrend campaign in October 2021, urging UK brands to stop using flat-faced
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