#EndTheTrend campaign by Blue Cross

Recently, a growing number of major British consumer brands have begun to use flat-faced animals in their marketing and advertising. They indirectly contribute to the over-popularization of these animals and, […]

Finnland’s »First Dog« taken from the public eye

Finnish President’s family dog, Boston terrier Lennu was a »pop star« of the presidential public appearances. However, since raising awareness about the dark side of brachycephalic dog’s breeding in the […]

Sad reality: loyalty to brachycephalic breeds

A recent study from the UK led by the Royal Veterinary College (RVC) in collaboration with the University of Edinburgh and Nottingham Trent University has revealed that 93 % of […]