In a joint campaign animal welfare organisations and vets are launching a large consumer-oriented campaign, calling people to refrain from buying an flat faced dog that does not meet the breed characteristics set out by law. Dogs with a flat face such as the pug and the English and French bulldog are very popular, but
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In 2021, the Norwegian Society for Protection of Animals (NSPCA) launched a formal lawsuit against the Norwegian Kennel Club (NKK), two breed clubs, and six individual breeders over violation of the breeding section in the Animal Welfare Act section 25. The case was carefully considered by an experienced district court judge and two co-judges who
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Recently, a growing number of major British consumer brands have begun to use flat-faced animals in their marketing and advertising. They indirectly contribute to the over-popularization of these animals and, as a result, the extreme demand for flat-faced breeds. Blue Cross* launched the #EndTheTrend campaign in October 2021, urging UK brands to stop using flat-faced
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FECAVA has teamed up with Dr Emma Milne to create a heart-wrenching video from vets and nurses across Europe and the UK to ask people not to buy flat-faced animals. The popularity of dogs like French and English bulldogs and pugs has exploded in the last decade and now a new trend for ‘exotic’ colours
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