#EndTheTrend campaign by Blue Cross

Recently, a growing number of major British consumer brands have begun to use flat-faced animals in their marketing and advertising.

They indirectly contribute to the over-popularization of these animals and, as a result, the extreme demand for flat-faced breeds.

Blue Cross* launched the #EndTheTrend campaign in October 2021, urging UK brands to stop using flat-faced breeds in their advertising. Learn more and sign the petition HERE.

*Blue Cross is a registered animal welfare charity in the United Kingdom, founded in 1897. The charity provides support for pet owners who cannot afford private veterinary treatment, finds homes for unwanted animals, and educates the public about the responsibilities of animal ownership.


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